Our business is unique in that it is owned and operated by actual fishermen. The owners, Rick and Yogi Strong and their family, have fished the West Coast for over 30 years. William Strong, the eldest son, is involved in all aspects of the family business and oversees the day-to-day operations.

And aficionado of fish, Will prides himself on providing only the highest quality of fish, from the initial catch right through processing, packaging and shipping. To be sure, the Strong family's Fish Store has an estalished reputation for the best seafood products on offer.